Hungry Little Minds

Improving early communication, language and literacy development is a key priority for the government and a cornerstone of building a country that works for everyone.

In July 2018, the Department for Education (DfE) announced the government’s ambition to halve in ten years the proportion of children who finish reception year without the communication, language and literacy skills they need to thrive.

As part of this endeavour DfE has launched Hungry Little Minds – a new three-year campaign to encourage parents and carers to engage in activities that support their child’s early learning and help set them up for school and beyond.

Hungry Little Minds has been designed to encourage parents and carers to chat, play and read more with their children.

We want to energise parents by making them see that ‘early learning’ isn’t a chore. Far from it, in fact: it takes little time, can happen anywhere and it can easily be interwoven with daily tasks. And ultimately, it is as rewarding for parents and carers as it is for their children.

Visit hungrylittleminds.campaign.gov.uk for more information and simple, fun activities for children, from newborn to five